This Is *Exactly* How Often Your Church Should Post On Social Media

Hey, it’s Brady,

At long last I have the answer to the question:

How often should my church be posting on social media?

Specifically, the fine folks at Buffer have the answer.

They analyzed over 2 million posts from 100,000+ Instagram accounts. Here were their recommendations in a nutshell:

• 🌱 If you just want to stay active or maintain your account: 1–2 posts/week

• 🪴 Grow your audience in a sustainable way: 3–5 posts/week

• 🌳 Maximize your growth (treat with caution): 6–9+ posts/week

Importantly, Buffer does say that if you do want to maximize growth, to treat it with caution.

Why?

Here's their wording:

"The tempting conclusion is that posting more than 10 times per week on Instagram is the fastest way to increase reach and growth.

Technically speaking, it is. But creating more than 10 posts on Instagram per week might mean:

• You have to drop the quality of your content in order to produce at that volume

• Burnout — so you quit posting altogether after two or three weeks."

Bottom line?

It's like we always say - No Weeks Off is the target.

And for most churches, that 3-5 posts per week target will be the most sustainable.

Social Media’s Hidden Gift To Smaller Churches

Smaller churches have a unique edge on social media — one that actually becomes more powerful the smaller your church is.

It’s a feature that can completely transform the way you approach social.

And here’s the kicker:

Bigger churches don’t have access to it.

Get the answers here.

Thanks as always for your time, attention, and trust. - Brady Shearer