Hey, it’s Brady,

If you're the person managing communications at your church, you are stuck in perhaps the most unwinnable position on staff.

Because you're responsible for everything in your care. But often empowered to really decide nothing.

Here's what happens. A ministry leader asks for a church-wide email. You say no. You already have emails planned for this week.

Now it's personal. The relationship takes a hit.

So next time, you just say yes to avoid the conflict. And the announcement list grows.

Decisions end up getting made based on who asks the loudest or who's the most convincing, not what actually matters most to the mission.

What’s the fix? Policy.

Because when the policy makes the decision, no one has to be the bad guy. It's no longer your preference versus their preference. It's their request versus the policy we all already agreed to.

I wrote a full church communications policy you can steal. It's free. If you don't have one, please, steal this one.

More churches are publishing more content on more platforms than ever before.

So why does it feel like social media is becoming harder?

Today, we’re breaking down the state of church social media in 2026 - and what the latest reporting means for you and your church online.

Hear our breakdown here.

Thanks as always for your time, attention, and trust. Talk to you next Thursday. - Brady Shearer