Stop Saying “Link In Bio!”

Hey, it’s Brady,

The phrase “link in bio” is dead. It hasn’t been working for a while now.

This is what I’ve begun doing instead…

(and it’s working outrageously well so far)

It’s called DM Automation.

Here’s how it works:

I invite my audience to post a keyword in the comment section of a post. For example: “Comment the word EASY below this post.”

I put this invitation on the final slide of carousels. I put it in the captions. I add it as a tag at the end of Reels (see examples below).

1. Carousel Example

2. Reel Example

From there, I set up an automation to send you a DM instantly to follow-up - you’ll see an example below:

The tool I use to power this is Manychat - an official Meta Business Partner. They have a free plan up to 1,000 contacts.

(this is not sponsored, nor do I have an affiliate code)

Wanna see how this works right now?

Comment the word “TEST” below this post and see what happens.

Hint: I’ll send you a free goodie.

DM automation is most effective when you’re giving your audience something of value. But it can also work for links to event signups.

As for results, so far I’m seeing ~10X greater response with DM automation compared to “link in bio” prompts.

Now, with that being said, there’s a famous proverb I want to remind you of:

“Marketers ruin everything.”

Will DM automation be this effective forever? No. It’ll eventually lose its novelty and get stale just like the overused “link in bio” prompt.

But that’s true of everything. Remember? Marketers (that’s you and me) ruin everything.

Until then, I plan on using DM automation more! And I think your church should consider giving it a try as well.

Look At My Instagram Notifications…

I wanted to show you a screenshot of my real-time notifications on Instagram. Because there’s a very important insight here..

Here’s what you’re seeing in the image above:

1. The 1st notification is for engagement on a Reel that is 12 weeks old

2. The 2nd and 3rd notifications are from a post a couple of days ago

3. After that, more likes and views from a Reel that’s 5 weeks old

4. Then, engagement from a carousel from 2 weeks ago

5. Finally, engagement on a carousel from 1 week ago

This is what is truly amazing about discovery algorithms on social right now.

In the previous era of social, you’d get engagement on a post for about 48 hours - and then, distribution would stop and the post would basically disappear forever.

But today, I've got posts from months ago (literally last year) still reaching new people.

There’s never been a better time to be doing social ministry.

The Secret World Of Church Rivalries

Behind the scenes of every church is drama.

Sometimes it’s more than drama. And evolves into a full-on rivalry.

This week on the podcast we talk about the dark side of church and how to survive it.

Thanks as always for your time, attention, and trust. Talk to you next Thursday. - Brady Shearer