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Red Flags In Church Creatives

Recently I got asked: "What traits do you look for in a creative?" Three came to mind.

Hey, it’s Brady,

Recently I got asked: “What traits do you look for in a creative?”

Three came to mind. If you’re lacking in these, it’s a red flag for me. 🚩

Trait #1. The Airport Test ✈️

Would I want to be stuck in an airport with this person? And how might they handle a stressful situation like that?

Simply stated, I want to enjoy the company of the people I’m working with.

Trait #2. Reliability

Not everyone has the same skills. That’s okay! But can you follow through on your commitments? Are you trustworthy?

Let your ‘yes’ be ‘yes’  and your ‘no’ be ‘no’.

Trait #3. Problem Solving 🤔

Every creative project comes with a slew of problems that need solving. So it’s not just about your skills. It’s about your ability to apply your skills even as things change.

There’s also a difference between problem identifying and problem solving. Because we all know the person that’s quick to point out the issue without proposing any solutions. 😑

I will say…

Some of my favorite creatives to work with are the ‘worker bee’ types. Perhaps not the best problem solvers. But their motors are unmatched.

You give them a task and a system and they just attack it.

Every creative team needs a little bit of that.

What about you? What are your red flags in a church creative? Let me know in a reply to this email. I’d love to hear from you.

Church Social Media Post Of The Week

A few days ago I got this DM from @goodnewschapelmtl on Instagram:

A few very important observations from this DM:

  • It took two weeks before this Instagram Reel exploded: Delayed virality is very common nowadays

  • One post doubled this churches followers in 72 hours: From 3,660 to 7,650 in 3 days.

Here’s the post that went viral for this church:

Here’s what I like about this post and part of what contributed to its success:

  • It’s short: The video itself is only about 4 seconds long. Why does this matter? Because it takes more than 4 seconds to read the text on the screen. Meaning, people are watching the Reel multiple times while they read the text. This sends a positive signal to Instagram. Here’s how I did this same thing on a recent Reel of mine.

  • It’s scannable: The text is neatly formatted making it easy for your eyes to scan.

  • It’s provocative: Did you catch that punchline at the end? Spicy🌶️

Debating Hot Takes About The Future Of Church

Recently, I asked you all on Instagram to share your hot takes about the future of church. So on this week’s podcast, we're debating what you sent in.

Alex and I debate each other. More importantly, we debate you.

Thanks as always for your time, attention, and trust. Talk to you next Thursday. - Brady Shearer