Hey, it’s Brady,

Church communications tends to be the most dysfunctional creative department in ministry - not because people don’t care, but simply due to ignorance.

The result:
• Endless announcements
• Competing ministry requests
• Passive spectators instead of active participants

I’m here to help. Install these 3 rules…

Getting people to know about an event isn’t the goal - the goal is to move them toward action.

Every communication should drive a clear next step, not just passive awareness.

A stage announcement won’t magically solve low attendance or engagement. The belief that Sunday morning can fix every promo will keep your church from building real solutions.

Overloading people with information backfires.

When everything is emphasized, nothing feels important - and response rates go down, not up.

Most churches don’t have a communications strategy.

They have leaks.

Here’s what these three rules do:
• Plug the leaks
• Create shared language
• Establish decision-making clarity

Only after this can you build:
• Effective campaigns
• Promotional sequences that capture interest
• Ministry momentum

Download my full church comms policy document here.

Saying yes to every stage announcement request means only 16% of announcements ever get repeated. Hand-sorting your email list makes it more complicated.

Today, we'll unpack your questions on email segmentation, managing internal requests, and turning one sermon point into a library of content.

Dive in here.

Thanks as always for your time, attention, and trust. Talk to you next Thursday. - Brady Shearer