Instagram Confirms Big Algorithm Changes [Important]

Hey, it’s Brady,

Instagram has confirmed some massive platform changes in the recent weeks that affect your church.

Here’s what you need to know…

It started with a creator’s request on Threads. “Forget about new audiences, can I please just reach my followers?!”

The head of Instagram responded - revealing that the supply vs. demand ratio on the platform is imbalanced. And the only way for creators to reach their followers (or new audiences) is via ranking.

What does this mean for your church?

Option #1: Increase quantity

Below you’ll see a report from a church’s social accounts we’re working on. Their overall impressions have increased by 100% in the past month.

How? We’re just publishing more content!

Option #2: Increase quality

Below you’ll see a food creator that only publishes content 1-2 times per month. But the content is so high quality that every post pops.

For reference, the edit below took ~25 hours. 😳

Importantly, whatever you decide, remember that consistency matters most.

In a separate Q&A video, the head of Instagram also confirmed what we’ve believed to be true for years - 

That if you take an extended break, you’ll need to rebuild your momentum on the platform.

This is why we emphasize the No Weeks Off approach for churches. It’s so important.

Ready to finally take social off your shoulders?

Churches that work with me see a 32X increase in their social media engagement in the first 12 months.

Head to SocialSermons.com to book a call.

Steal These Viral Hooks: Church Social Media Edition

There is one more way to beat the algorithm.

Write amazing hooks.

Why? Because 80% of your post’s success is determined by its hook.

To help with this, we identified 63 of the best performing hooks from real churches we work with 1-on-1 to share with you.

Get the answers here.

Thanks as always for your time, attention, and trust. - Brady Shearer