Hey, it’s Brady,

Churches sometimes feel the urgency to get all of their sermon clips published before the next sermon is preached the following Sunday.

Here's why this isn't something worth caring about...

The most important thing to understand about your social sermons is that they are evergreen.

Now, what is evergreen?

Evergreen is a word we use to describe content that retains its relevance and isn't time sensitive.

Because, yes, while your social sermons are extracted from the previous week's message, they're engineered to be standalone pieces of content.

We're not creating message recaps - but brand new mini-messages that stand on their own two feet.

This is what makes social sermons so valuable and potent for social media.

They don't require additional context to be understood or viewed.

And think about it this way... if and when one your sermon clips goes viral - people will be watching that video weeks after it was first preached.

And it won't matter in the slightest that the sermon was originally preached the previous month.

This also gives you the freedom to schedule these videos whenever you wish!

You're under no pressure to get them all up before the next Sunday rolls around.

Need help making your church's sermon clips? My team is here to help!

7 in 10 American churches are under 100 people. Yet over half of churchgoers worship in churches of 500 or more.

Today, we'll unpack American Christianity's two competing versions of "normal" - and what small, large, and mid-sized churches should do about it.

Hear our thoughts here.

Thanks as always for your time, attention, and trust. Talk to you next Thursday. - Brady Shearer