The Church Welcome Video Formula

Hey, it’s Brady,

I believe that a church welcome video is one of the single best ways to introduce more people to your church.

But you need to get it right.

Here’s how (with examples)...

#1. From Your Pastor

A church welcome video should be personal. From your pastor. Talking directly to the camera.

#2. Establishing Shot

Within the first 10 seconds of the video, you’ll want to include an establishing shot of your church’s building. And share a bit about where you’re located.

#3. Mission & Vision

Next, talk a bit about why your church exists and what you’re all about.

#4. Parking

Show the parking lot and how to navigate to the church and enter the building. Bonus points if you hold the camera vlog-style to keep the video feeling personal.

#5. Kids

Next, talk about your kids programming and check-in process. This can be the most chaotic part of visiting a church for the first time for families. Knowing what they’ll need to do can be immensely helpful.

#6. Service Rundown

Now share a bit about your church’s service. How long is it? What does it include? How do people dress? What should a person expect?

#7. Connect With A Pastor

Finally, mention how a person visiting for the first time can connect with a pastor after service and get connected in a deeper way.

Pastor Trey and Passion Creek Church make the best church welcome videos. They’re a church plant meeting in a school. Click here to their full church welcome video.

Google Business Profile For Church [Master Guide]

The front door for your church online is your website.

Right?

Well, not entirely. Because nowadays, visitors often get intercepted by your church's Google Business Profile.

If you get this wrong, visitors likely won't even ever get to your website.

Get the master guide here.

Thanks as always for your time, attention, and trust. Talk to you next Thursday. - Brady Shearer