Hey, it’s Brady,

Yes! You can promote as much as you want as a church.

But there's an art to doing it well if you don't want to lose people.

Specifically, there are 3 rules...

Rule #1: The 'No Promo' Code

People don't go to church to hear announcements. And people don't open social media apps to see promotions.

Said differently: The more you promote, the less people listen.

Respect this rule. Be a good digital citizen.

"But wait. I thought you were going to help my church promote stuff? Now you're saying Rule #1 is I can't? What gives?"

I get it. Stay with me.

Rule #2: Earn Attention & Build Trust

Creators use social media to promote their stuff every single day. Your church can do the same.

But first, you need these two things: attention and trust.

Publish content people want to see on social.

Take no weeks off. And you'll have what you need.

And then finally...

Rule #3: Use Unlimited 'Sprinkle Promos'

Sprinkle promos are the secret to social media promotion done right.

What are they?

Sprinkle promos are not a core ingredient of the post, they're just the little sprinkle on top...

What I love about Sprinkle Promos is that they give you the freedom to promote as frequently as you want on social media without any negative effect.

You can do a new promo every single day if you want!

How do you do it? We just published a podcast all about it. 👇

Church promotions can start to sound the same - repetitive, predictable, and easy to ignore. Today, we’ll show you three better approaches - Sprint, Sprinkle, and Smuggle - so your announcements drive action without sounding like promotions.

Get our ideas here.

Thanks as always for your time, attention, and trust. Talk to you next Thursday. - Brady Shearer