The Hottest Church Branding Trend Right Now

Hey, it’s Brady,

If you asked me: “What’s the coolest thing churches are doing with their branding lately?”

I’d tell you it’s this…

I call it: The Brand Curve.

Here’s how it works:

• Take a few core elements from your church's base branding

• Remix it with your favorite current design trends

• Create a new series of design assets to use churchwide for the next season

Below, you’ll see my church’s brand curve for 2023. Last year, we went for a clean, flat design look. Our primary blue brand color was joined by new supplementary colors.

With this year’s brand curve, we went in a grungier direction. High-contrast text. More texture. A heavier focus on photography. And a monochromatic color palette with just our base blue.

What’s the point of this? To inject new life into your brand.

Think of it this way:

If you walk into a Starbucks right now (during the Christmas season), you’ll see a lot of the color red.

Is red part of Starbucks’ base brand? No.

But on the Starbucks brand site, you’ll find the following section: Expressive Colors.

With this description: “Expressive color is informed by and evolves with seasonal trends.”

This is a Brand Curve:

The base brand intersects with trends to create a novel expression.

Click here for The Brand Curve Cheatsheet and the accompanying video tutorial

Best $0 Marketing Strategies for Smaller Churches

There are currently seven essential tools any smaller church can use to reach more people.

Every single one of these strategies comes with $0 budget attached.

That's right.

Zero-dollar marketing strategies for smaller churches.

Does this sound too good to be true? Let us prove it to you.

Get the answers here.

Thanks as always for your time, attention, and trust. Talk to you next Thursday. - Brady Shearer