Hey, it’s Brady,

The best church policies are firm but fun. Here's a real example.

Christ Community Church has a comms team policy that lays out exactly how to submit a project request. And then it lists the ways they will NOT accept a request.

To quote their policy directly: "We don’t accept projects via email, Teams, carrier pigeons, text messages, hallway conversations, or smoke signals."

That's it. That's the policy. And here's why it works:

1. It's firm.

Pastor walks up to you in the hallway Sunday morning and says, "Hey, can you whip up a graphic for next week?" You've got a policy to point to.

No more hallway ambushes. No more last minute emails.

2. But it's also fun.

Nobody reads that and feels small. Nobody feels lectured. They laugh, they get the point, they fill out the form.

The best church policies are firm but fun. And Christ Community Church nailed it. Most churches wing it. Please, don’t do that.

I published a free Church Communications Masterclass on YouTube that walks through this and includes a full policy you can steal. Watch it here.

Here’s what’s already happening - a family moves to a new city and asks ChatGPT for church recommendations instead of Googling. Seconds later, they get a curated list they trust.

So the question is - is your church on it? Today, we’re giving you a simple 5-step checklist to make sure you show up in this new era of search.

Get our checklist here.

Thanks as always for your time, attention, and trust. Talk to you next Thursday. - Brady Shearer