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Steal These Viral Hooks: Church Social Media Edition

63 top performers from real churches.

Hey, it’s Brady,

The hook of your social media post is 80% of its success.

But what kinds of hooks work best for churches?

We analyzed close to 20,000 real social posts that we’ve created for churches.

And identified the top performing hooks in the last year for 63 real churches we work with every single week.

Category #1: Inversion

  • What club sports are really costing families

  • Holiness requires more than avoiding sin

  • Is ambition wrong?

  • Why you can't trust your own understanding

  • Prayer not changing anything? This is why:

  • The real reason to look forward to Heaven

  • Did God tell you to marry him?

  • This is actually what matters to God (it's not what you think)

  • This is why revenge doesn't work

  • This is the problem with Jesus

  • The Devil is powerful

  • The real reason Jesus heals us

Category #2: Meeting People In Their Pain

  • Does everything feel dark and grey? Do this:

  • The antidote to stress & anxiety (you can do it every week)

  • Why bad habits are hard to break

  • The secret to peace when you're waiting

  • The hardest paths teach the deepest truths

  • Is the world going to get better?

  • Unsatisfied? This may be why:

  • You only need one thing to make it

  • What to do when you don’t see results

  • When you want to quit, watch this first

  • Why Christians are more than equipped to deal with suffering

  • Worried about money? This will help

  • Feeling far from God? Try this

  • Feel like you've hit rock bottom? God is there with you

  • Have you ever felt like God left you?

  • Stuck on a problem? Let God handle it

Category #3: Missing Info

  • Before you watch another reel, consider this

  • The deeper impact of negative thoughts

  • The ultimate tragedy (and how to avoid it)

  • 3 ways the enemy tries to silence every believer

  • Don't be that Christian

  • Don't let culture choose for you

  • If you're dating someone, pay close attention to this one thing

  • What will your kids know about God from you?

  • One habit that will transform your life

  • This habit will unlock spiritual growth

  • The one thing you'll only find in Christianity

  • This is why Easter still matters

  • A reminder for the election

  • Can't function without coffee? Listen to this

  • One parenting shift that changed everything for me

  • It's possible to be patient because of this one thing

  • Want to make the world better? Start here

  • The ultimate challenge in life

  • Understand this and you will never pray the same again

Category #4: Questions About God

  • What makes a marriage ‘Christian’? (and why it matters)

  • How do we know the Bible is real?

  • Will God leave me if I mess up?

  • What kind of Judge is God?

  • Why Jesus kept the company of sinners.

  • How good do you have to be to go to Heaven?

  • The truth about Satan

  • Why young people don't want anything to do with The Church

  • If the Bible was written by humans how can it be the word of God?

  • If God is all powerful why does He allow pain? 

  • If Jesus saves, what about other religions?

Category #5: Hows & Whys

  • The importance of recognizing your own faults

  • How you can know Jesus told the truthHow to win an argument every time

  • How to beat the comparison trap

  • Why your testimony matters

  • God's design for marriage

Thanks as always for your time, attention, and trust. - Brady Shearer