Social Media For Youth Ministry

Hey, it’s Brady,

All of what we do on social media can be summed up into two statements:

1. Reach publicly

2. Connect personally

Older folks typically use social more for reaching publicly. Younger folks use it more for connecting personally.

Your first impulse on social might be to create content for your students.

This is misguided.

The more effective approach is to concentrate your energy on creating content with your students.

Think of it this way…

If you grew up in a youth group, you likely attended basketball nights, laser tag night, mini golf - or similar activities.

Why? Because those are the kinds of recreational activities that young people have traditionally enjoyed.

Today, creating TikTok and YouTube videos are the kinds of recreational activities that have ascended to peak popularity with young people.

Your focus as a youth leader doesn’t need to be on creating content for your youth, but instead empowering them to create the content for the student ministry.

Instead of hosting another games night, try hosting a social media night.

Break your students up into groups of three or four and have each group create one or more videos.

The group that creates the best video as voted on by all the students wins a prize 🎁. 

Now you get to go ahead and use all of that content for the days ahead. 💪

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Of course, building these teams is easier said than done.

In this podcast, we share underrated methods and exercises we use to grow competent, healthy teams.

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Thanks as always for your time, attention, and trust. - Brady Shearer