My Big Social Media Prediction For 2025

Hey, it’s Brady,

Here’s my big social media prediction for 2025 (and I’m already seeing smart churches reap the benefits of this).

Think of it this way…

Every time you hit “publish” on social media, your work gets unfiltered feedback.

Either people literally like what you’ve created or they ignore it.

That’s why we’re always looking for ‘Viral For Me’ posts on social. AKA any post that reaches 10X the audience of a typical post.

Because these outliers reveal crucial information about your church and the audience you’re trying to reach.

For example, I interviewed a church plant with a husband and wife preaching team.

They found their highest performing sermon clips all shared a common theme: they related to marriage and parenting.

Once they identified this, they followed our advice:

Repeat the best. Forget the rest. Continue to test.

More and more of their social posts began to focus on this theme of parenting and marriage and what the wisdom of Scripture says about these topics.

The result? They reached more and more people.

Their church grew online. And their church grew in person.

Most churches receive feedback only from their existing congregation: “Great message, pastor!”

Unfiltered feedback on social isn’t always kind. But it’s always honest. And that’s what makes it so valuable.

There are people in your community that need your church. How do you reach them?

You identify critical intersections of faith and culture. And meet people there!

Companies routinely spend tens of thousands of dollars on market research to gain these kinds of insights.

They’re yours for free on social.

Toxic Church Staff? Here’s How To Fix It

Church leadership isn’t easy. And negativity within your team can make it even tougher.

Maybe it’s a single disruptive member or a deeper cultural issue.

Either way, we have a framework for preventing these issues - but also, ways to solve them when they do inevitably crop up.

Get the answers here.

Thanks as always for your time, attention, and trust. - Brady Shearer